Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Finecast – WPP’s response to the changing TV ecosystem – offers brands unique growth opportunities with a suite of advanced TV products in addressable TV. We wanted to shine a light on the variety of ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 ...

Addressable, Web3 growth marketing leader, announced today the successful closure of its second funding round this year, reaching a total of $13.5 million so far. The infusion of capital will enable ...

The TV advertising industry is trying to reinvent itself and become more digital, but there have been signs that the long-held promise of targeted TV advertising is losing some steam with advertisers.