In this series of blog posts, researchers from the Ehrenberg-Bass Institute share the major marketing science discoveries from the past fifty years, and explain the practical implications. In this two ...

In the last post two key tips for creating effective advertising campaigns were shared: 1. Create your ads for the most inattentive consumer, and 2. An optimal scheduling strategy aims to reach all ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

CivicScience Advertising, formerly known as Rulo, is making moves to guide brands through the increasingly complex world of digital engagement. It comes at a time when data-driven, ethical marketing ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

Welcome to the College of Science Marketing and Communication hub. Our team leads strategic marketing, communication, and event efforts that spotlight the innovation, impact, and excellence driving ...

Welcome to the College of Science Marketing and Communication hub. We lead strategic efforts that spotlight the innovation, impact, and excellence of Purdue Science, partnering with departments, ...

In yet another roll up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the ARF. The move comes two years ...

Science has been essential to our understanding of the world — and ourselves — for centuries. And after nearly two years consumed by understanding and combating COVID-19, it has never been more top of ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...