Mattel introduced the second edition of its Day of the Dead Barbie, which has been criticized as cultural appropriation. The $75 doll sold out in 2019 and 2020. Mattel is doing well despite the ...

The doll's packaging also comes with a QR code linking to voter registration. Just in time for the 2020 election, Yara Shahidi's Barbie Shero doll is making a comeback to inspire girls all over the ...

Save on Barbie Dreamhouse deals at the Black Friday sale, together with the top Barbie doll clothes, playsets & more savings BOSTON--(BUSINESS WIRE)--Compare the top Barbie Dreamhouse deals for Black ...

Mattel released a Barbie doll styled like gay singer Elton John and it sold out faster than a rocket, man. The collaboration between the two fashion icons was an instant hit with fans. With the ...

Barbie is being called out on social media after the Mattel brand repromoted its Tokyo 2020 collection without visible “Asian” representation. The collection: First unveiled in February 2020, the ...

Who runs the world? Girls. That's the message from Mattel and its newly released Barbie 2020 Campaign Team. Four diverse dolls hope to expose girls to public leadership roles by showing them a full ...

“Extra, extra, read all about it,” hypes Barbie in her new over-the-top pink furry coat and high-waisted jeans. Mattel is all about embracing the Barbie mantra “you can be anything,” and the new line ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that its iconic Barbie® brand has been named the 2020 top global toy property of the year by the NPD Group, a leading ...

There’s a little something “extra” about Mattel’s newest line of Barbie dolls. From rainbow hair to a range of body types, skin tones and fashion, each of the five Barbie Extra dolls has a playful and ...

Barbie is honoring COVID-19 first responders with a new line of "medical role model" dolls. The six-doll collection was created to highlight the valiant deeds frontline workers have taken throughout ...

Elton John is getting his very own Barbie doll. And while the doll won’t look like the Rocket Man, it will be styled in his likeness. The limited-edition Barbie doll, which was released on Mattel’s ...