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Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Discover how the Law of 29 guides marketing strategies. Learn why repeated exposure is crucial for converting potential customers into buyers and retaining them.

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

(Ad) Content marketing is still the top way companies reach their target audiences, and its role is only expanding. With each passing year, there are more options for content marketers. From podcasts ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

On July 5, Meta launched a new social media platform: Threads. Almost immediately, over 100 million accounts were created on the platform, including many high-profile users. I don't know about you, ...

B2G (Business-to-Government) marketing is a specialized form of marketing that focuses on selling products and services to government agencies. It requires a unique approach to reach the right ...