MRM MENAT's Seton Vermaak explains why the future of CRM lies in the fusion of behavioural data, CX, and business model ...

Upgrading the "Data Hub" Function of CRM Systems 1.1 Integration Technical Architecture: The Collaborative Operation of APIs and Middleware The integration of CRM systems with social media primarily ...

CRM helps, but healthcare AI needs context, compliance, collaboration and continuous learning to transform patient care.

As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Salesforce's AI and Data Cloud ARR jumps to $1.2B in Q2, with surging customer adoption fueling its next growth phase.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.