Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I provide GPT-5 prompt engineering tips and ...

In a break from our normal practice, Ars is publishing this helpful guide to knowing how to prompt the "human brain," should you encounter one during your daily routine. Human prompt engineering is an ...

As generative AI, and in particular large language models (LLMs), are being used in more applications, ethical issues like bias and fairness are becoming more and more important. These models, trained ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the prompt engineering advantages ...

In a recent study published in the journal npj Digital Medicine, a group of researchers examined the effectiveness of prompt engineering in improving the reliability and consistency of large language ...

The language capabilities of generative AI, specifically GPT-4, have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. However, there ...