Your SEO campaign may be missing a secret weapon: customer reviews. How you generate, engage with, and highlight ratings and feedback from your customers can affect your credibility and visibility, ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

One of the reasons we hear from financial advisors who hesitate or don’t participate in testimonial marketing is the fear of exposing their clients’ information, and especially concerns that clients ...

Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Most consumers enjoy giving their 2 cents. However, as a business owner, I find that most customers prefer to put time and effort into writing a review versus providing any other form of feedback.

It's hard to believe, given the anticipation and discussion that preceded it, but the SEC's revised marketing rule went into effect more than three and a half years ago. And while it's understandable ...

Maya Sayvanova quit her marketing job in 2014 to become a freelance copywriter on Fiverr. She shared how she increased her prices from $5 to $165 in 10 years. She said being on the platform gave her ...

Amazon has rolled out a new AI-powered feature to streamline the often-tedious task of combing through endless customer reviews for that product you've been eyeing. On Monday, Aug. 14, the ecommerce ...