Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...

LIVINGSTON, Mont.--(BUSINESS WIRE)--PFL, the leading hybrid experience company, today announced the results of a recent study conducted by Forrester Consulting, uncovering insights from 158 ...

You probably receive one every day - a personal invitation, exclusive sale, time-sensitive offer, catalog, flyer or a “welcome to the neighborhood” greeting. These mailers find you at your house, in ...

Greg Demetriou is a survivor in the literal sense. Not only did he survive a potentially fatal gunshot wound in his earlier career as a police officer, but he also managed to survive the economic ...

PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP). The company will use the funding to tie direct mail more ...

I think we Americans have very special abilities in advertising, most notably in print advertising. We have a knack for getting people to buy something by reaching out with print. One of the most ...

Ken Boone, who was semiretired as the owner of Tidewater Direct — a direct mail components parts supplier headquartered in Centreville, Maryland, with three facilities — passed away in Delray Beach, ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

The anthrax scare, which is causing nervousness in mailrooms and along postal routes across the country, couldn’t have come at a worse time for the local direct marketing industry, which does its ...