Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

These ads blend into gameplay rather than disrupting it. Video ads with rewards: In 2025, Roblox introduced video ads for users aged 13 and above. Players can choose to watch short ads in exchange for ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

Discover Roblox’s platform features, user engagement, and strategies driving growth in digital interactive gaming.

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

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