Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a ...

Social marketing awards have been a fixture at Cannes Lions for years now, but the launch of this year’s Lions Creators forum is a watershed moment for marketing. The festival said it decided to ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Haymarket Media Group has acquired Marketing Week, Creative Review and Festival of Marketing from Centaur Media. The M&A deal strengthens Haymarket Media Group’s market-leading position in the ...

If you have ever found yourself in a position where your ad has been running for a few months and showing a strong performance but then suddenly it drops off, you’re not alone. This situation is ...