Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business owners and leaders can learn.

Aleksandr Orlov’s ‘simples’ expression is just one example of how great B2C ads have transcended advertising and become part of the vernacular. So why are there no comparable examples in B2B? Alex ...

We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you really trust as being objective? Too often, published research is self-serving, ...

The Cortex eBook from Intercept marketing agency: how neuroscience and AI are reshaping B2B marketing campaigns. Titled The End of Creative Guesswork, the publication explores how neuroscience and AI ...

Spikes Asia has opened submissions for its 2026 Awards with the introduction of a new Creative B2B Spikes Award category to recognise outstanding creativity and effectiveness in work designed for ...

I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4Cs of B2B marketing. We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

From AI-powered personalization to employee-driven advocacy, nominations are now open to celebrate the most impactful B2B marketing campaigns of the year LONDON, UNITED KINGDOM, November 19, 2025 / ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...

In the 16th century, the potato was dismissed as weird, bland, and beneath serious consideration. People didn’t understand it. It grew underground. It wasn’t glamorous. In France, it was even blamed ...