Instead of choosing from a mass-produced selection of cars, elite buyers are teaming up with luxury brands to create personalized vehicles tailored to their preferences, and the industry is booming.

If you’ve been holding out for a Land Rover Defender pickup based on the latest model, but saddened by its lack of existence, hold out no more. Two companies in Europe just revealed their own custom ...

A variety of custom-built cars face off in an ultimate test of acceleration. Viewers will see how different modifications and designs impact each vehicle’s ability to launch and gain speed. This ...