Draw a circle and in the middle of it, draw a picture of a person and write the words, “customer centricity.” This is usually what executives visualize when they talk about becoming a customer-centric ...

According to consumer research by Google statistics, less than 40% of marketers use consumer research to drive decisions. This is a rather disappointing fact because neglecting market research risks, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Recent research findings indicate that marketers are missing critical opportunities to truly connect with customers at key points of contact. Findings from our Voice of Customer Research for companies ...

NEW YORK--(BUSINESS WIRE)--Thunderhead.com, a leader in enterprise solutions for customer experience and customer engagement, today announced the release of Engagement 3.0: A New Model for Customer ...

PLEASANTON, Calif.--(BUSINESS WIRE)--There is a significant industrywide shift underway to improve the quality of customer data, according to new research by Veeva Systems (NYSE:VEEV). The Veeva 2018 ...

CMSWire's research library provides current insights across customer experience, digital experience, contact center practices, customer data platforms, digital experience platforms, customer service ...

Thermo Fisher Scientific Inc. TMO recently announced the launch of Thermo Scientific Phenom Pharos G2 Desktop Field Emission Gun -- Scanning Electron Microscope (FEG-SEM). The instrument is designed ...