Winning new audiences and retaining current customers have always been evergreen challenges for businesses. The touch points through which customers prefer interacting with brands have changed over ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

For more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter. It's completely free and we guarantee you'll learn something new every day. Rewards programs are ...

WASHINGTON — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

DALLAS--(BUSINESS WIRE)--Frontier (NASDAQ: FYBR): What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access ...

WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

TORONTO--(BUSINESS WIRE)--Hudson’s Bay is making it easier than ever for Canadians to earn rewards on the products they love with an updated and improved Hudson’s Bay Rewards Program. One of the ...

Yacheng Sun and Dan Zhang. 2019. A Model of Customer Reward Programs with Finite Expiration Terms. Management Science, 65(8): 3470-3469. A little understood phenomenon of customer reward programs is ...

For SaaS companies, growth is more than just acquiring new users; it’s about building long-term customer value across the entire journey. To achieve sustainable growth, software providers must ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

You approach the cashier, place your goods on the counter, open your wallet, prepare to pay and then hear it, the familiar pitch uttered by countless clerks: “Would you like to sign up for a credit ...