When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

Everybody knows that people fear public speaking even more than they fear dying. Right? Well, like many such “facts,” this idea is actually the result of a flawed survey question. In 1973, a poll ...

Agencies often depend on customer feedback for a variety of reasons. However, the key to unlocking the truth of customer surveys is to design one that consumers don't mind answering. The questions ...

Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here’s a 10-point consultation that will help you do exactly that through improved customer survey ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Survey response rates are dropping because customers feel brands ...

All I can really say about the appointment at my kid's allergist is that it occurred. We waited weeks to get in, got some tests, received a diagnosis and a treatment plan, had a weird insurance thing ...

Customer surveys are useful for better understanding your business, better understanding your audience, and ultimately tweaking the business to be more profitable. But without well-designed surveys, ...

Are there too many customer surveys? Do they improve service? Or are they - as we suspect - annoying for everyone ...