Gen X learned who we were while sitting in front of the VCR, rewinding the same moments until they stuck.

In the 1990s, the X-Men were well-established as some of Marvel Comics' biggest names. The likes of Wolverine, Jean Grey, and Beast had made it into the pop culture mainstream, with fans of their ...

Sandwiched between the loud idealism of the Boomers and the digital dominance of Millennials, Gen X often gets sidelined in the cultural conversation. They were latchkey kids turned quiet ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...