Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Although accounting information systems offer vast value to accountants and their clients, they often lack the data analytical capabilities desired for creating additional value. QuickBooks, for ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

As part of a continued partnership with Apple, IBM on Tuesday announced an extension of the MobileFirst for iOS program that integrates Watson cognitive computing technology to bring natural language ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...