Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining ...

Expanded advisory focus aligns marketing evaluation with technology, operations, and business objectives.Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - RemoteForce, a global remote workforce ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...