Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The role of a marketer has changed dramatically over the past two decades. I’ve seen it ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

The majority of raw data, particularly big data, doesn’t offer a lot of value in its unprocessed state. Of course, by applying the right set of tools, we can pull powerful insights from this stockpile ...

Today, organisations across sectors deal with vast quantities of data, ranging from customers’ personal details, browsing habits, and purchasing histories. By leveraging analytics, businesses are able ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

The phrase "big data explosion" is quickly becoming a cliche in the business intelligence space. By now, those who are familiar with how quickly data is being generated are well aware that the ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...