Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

It is clear that digital transformation is reinventing business practices. In today’s world, technological capabilities are constantly improving and in order to keep up, organizations must be agile ...

But how does one learn the Design Thinking methodology? Look no further than the New Products and Services Lab. This 10-week course partners student teams with companies to solve a real-life business ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

With their dreary corridors, impersonal rooms and chemical odors, hospitals often evoke powerful sensations of discomfort and anxiety among patients and visitors. However, the transformation of one ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

At a recent teaching conference in Richmond, Virginia, a session on “design thinking” in education drew a capacity crowd. Two middle-school teachers demonstrated how they had used the concept to plan ...