MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. It advises startups on marketing approaches, recruiting and mentoring workshops, ...

MKT1 is a strategic marketing firm founded by experienced startup executives that is everything but a marketing agency. Founders Kathleen Estreich and Emily Kramer say they are responding to a few big ...

Why the best kind of developer marketing may be “anti-marketing” Your email has been sent Developers like to pretend they’re allergic to marketing, but they’re just as susceptible as anyone else. In ...

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. That was the very realization ...

Netlify’s survey highlights how marketing and web development teams are misaligned, but must work together to more effectively build and publish web content. 87.42% of marketers wish for more direct ...

Don’t even try to market to software developers, at least in the traditional sense. Developers, more than most technology professionals, possess a cultural allergy to the notion of marketing. They ...