Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

The Apple logo was green. The symbol for Foot Locker was a sneaker. And Starbucks? The famous siren on every Frappuccino and chai latte was not exactly the friendliest-looking sea dweller. When 156 ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Opinions expressed by Entrepreneur contributors are their own. In the business of running a business — especially if you’re a serial entrepreneur — logo design is one of those duties that may get ...

In a world that seems to get flipped upside down about once a week, permanence is a rare commodity, and transience is everywhere. Sometimes, we have to lean into adaptability, riding the waves and ...