Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As the IAB admits in the standard: “Media targeting has gotten much, ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

As forward thinking as the digital media landscape is with its audience-driven approach to programmatic, it falls flat with real-time message delivery. The industry needs to open its arms to dynamic ...

Pune, Jan. 12, 2023 (GLOBE NEWSWIRE) -- Global Dynamic Creative Optimization (DCO) Market 2023-2029 [New Research] research report offers an in-depth analysis of market size, share, drivers, ...

With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R48bn by the end of ...

Opportunities in digital creative services include leveraging advanced data analytics and immersive storytelling to enhance brand engagementDublin, Aug. 13, 2025 (GLOBE NEWSWIRE) -- The "Dynamic ...