Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Email marketers won a legal victory last month when a federal judge threw out a class-action suit that accused a California retailer of collecting information through email tracking pixels. The ...