Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

Influencer marketing has become a cornerstone of advertising, with predictions suggesting that social media ad revenue will reach an astounding $413 billion by 2025. This growth is driven by the fact ...

Experts say if you can’t foot this bill, you’ll need to get scrappy.

Influencer marketing could become one of the most powerful marketing tools in 2023. Creator marketing can drive brand growth across the entire purchasing funnel, and many companies have leveraged ...

Advertisers are allocating increasing amounts of their budget to influencer marketing given its cost-effective digital content and high engagement and conversion rates. Influencer marketing, however, ...

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

It’s a simple question with a complicated answer.

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.