Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Opinions expressed by Entrepreneur contributors are their own. What is a mission statement? In simple terms, and as defined by Merriam-Webster, a mission statement is “something that states the ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

A mission statement encompasses a company's objectives, goals and beliefs into one written document. Companies use mission statements to keep employees focused on the main goals of the company, while ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Mission statements are documents intended to serve as a summary of a business’s goals and values. Their contents often reflect the fact that they are used both to enhance performance and to serve a ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...