Google's new proposal for targeted ad tracking has a number of properties that could pose "significant" privacy risks to users, according to Firefox maker Mozilla. On Thursday, Firefox published the ...

Google’s proposed method for tracking and targeting consumers without third-party cookies is being met with a growing chorus of dissent. Within the past month, a who’s who of tech players – including ...

Vivaldi, Mozilla, and Brave have come out with strong statements against Google's FLoC. FLoC uses your data to place you into groups for the purpose of advertising. Microsoft also commented on FLoC, ...

Google’s cookie replacement, FLoC, is coming under heavy criticism from privacy experts. So what is the new browser tracking technology, what’s the problem with it and when will it arrive? Kate ...

Google's new ad tracking mechanism known as Federated Learning of Cohorts (FLoC) carries numerous privacy issues, according to Mozilla, the creator of Firefox. LONDON, ENGLAND - AUGUST 09: In this ...

After Google started rolling out FLoC to some Chrome users as a replacement for third-party cookies, the technology has become rather controversial. Microsoft Edge, Apple Safari, and Mozilla Firefox ...

Consumer Reports has no financial relationship with advertisers on this site. DuckDuckGo, a company that makes privacy-focused tools for consumers, has released an update to its existing Google Chrome ...

Google is a big part of internet traffic, be it search, advertising, or even browsing with Google Chrome. Therefore, when there’s a move from Google related to internet traffic, everybody takes notice ...

Microsoft has disabled Google's controversial FLoC browser-based tracking feature in their Chromium-based Microsoft Edge browser. This month, Google began testing a new tracking platform called ...

Big corporations seem to always think they know what is best for consumers, and often jam policies down their throats whether they want them or not. Case in point, Google is moving away from ...

Multiple browser makers, including the Mozilla Foundation, have indicated that they don’t currently plan to adopt Google LLC’s FLoC privacy system. FLoC, which stands for Federated Learning of Cohorts ...