Guy started riding motorcycles aged 21 and bought a Kawasaki ZX-6R the day after passing his road test. He was a sportbike enthusiast for many years until, in 2010, the Long Way Round television ...

NASHVILLE, Tenn. — Bridgestone Americas Inc. is crafting plans to "revitalize" the Firestone brand in the Americas in part to take advantage of market forces that are driving consumers toward ...

That short, somewhat perplexing message is the underpinning of the new advertising campaign for Bridgestone Americas' Firestone brand. “People are keeping their cars…now longer than ever—on average 10 ...

The Ford-Firestone dispute blew up in August 2000 and is still going strong. In response to claims that their 15-inch Wilderness AT, radial ATX and ATX II tire treads were separating from the tire ...

Tires look simple and can easily be taken for granted, but their design can be quite sophisticated, from the chemistry of the rubber compound to the tread design. That’s where CR plays a key role.

Let's face it: We're spoiled. Back when our muscle cars were new cars roaming the byways of America, we were he-men who figured that things like manual steering, manual brakes, and, yes, bias-ply ...

February saw the grand opening of a brand new Firestone Complete Auto Care center in south Everett. The store is just one of several new locations planned for Firestone. While no industry is recession ...