Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without ...

This week’s news in SEO brings changes and questions about control. Google’s shopping AI moved from showing where to buy to completing purchases directly. Google added structured data for merchant ...

GPT-5 was apparently perceived as too formal, distant, and detached. This update addresses that issue so that interactions are more pleasant and so that ChatGPT is perceived as more likable, as ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

OpenAI is removing a feature that lets users put ChatGPT activity on search engines. The opt-in feature was a "short-lived experiment" that'll be gone by Friday, CISO Dane Stuckey said. The feature ...

Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows. If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by ...

Apple appears to be preparing its next big leap in artificial intelligence—this time taking aim at search. As tools like ChatGPT and Google’s Gemini begin reshaping how people find information online, ...