The digital transformation of the gaming industry has introduced new ways to enhance player experience, especially in the world of online slots. One of the key innovations driving this transformation ...

Data analytics has fundamentally transformed game design from an intuition-driven art to a sophisticated blend of creativity and data-informed decision making. The most successful modern games ...

In recent years, the NBA has seen big changes in how teams approach and strategize their games. These changes are mostly due to the use of analytics, which involves using advanced statistical analysis ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior • According to one estimate, the global ...

What are the entertainment offerings that consumers are most excited about? It's a question that marketers, distributors, ...