The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

A parent reflects on technology, childhood, identity and parenting across generations in an age shaped by screens and AI.

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal ...

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...