Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

You Can Now Hide Ads In Google Search, But You Have to See Them First A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them ...

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. AI Max has no conversion minimums Smart Bidding is required for search-term ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...