Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value. If an advertiser were to define their conversion value as “revenue ...

Google's AdWords team continues its set of blog posts on how advertisers can get the most bang for their PPC buck. This segment dives further into creating the best ad text possible, moving beyond the ...

A Google AdWords advertiser at WebmasterWorld reports that he used to pay $0.15 per click on his ads but recently his quality score forced him to up the price of his AdWords ads to $10. He'd like to ...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse ...

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates? To find out, Acquisio ...

Here are five relatively easy but essential steps to clean up your AdWords account to make better decisions and focus on the elements of the account that actually matter. I have a love/hate ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The add-on to download AdWords account data into Google Sheets is now in beta. A ...