The company is giving users more control over how its algorithm reads their listening habits. Starting now, you can exclude ...

Machine learning engineers from the University of Bristol think they might have the master equation to predicting the popularity of a song. The so-called Hit Potential Equation looks a little ...

The platform’s annual report on the most viral videos and trends shows us once again how siloed the app’s content is. What does it mean to be ‘TikTok viral’? The platform’s annual report on the most ...

What if the secret to Netflix’s biggest hits is not on your TV screen, but in your hands and the device you are scrolling? As millions scroll through TikTok, seemingly random clips turn shows into ...

Like pals Paul McCartney or John Lennon, Harvard statistician Mark Glickman and felllow researcher and Beatles fan Jason Brown came together to solve a question many loyal listeners have asked over ...