加州埃尔塞贡多--(BUSINESS WIRE)--(美国商业资讯)--美泰公司(Mattel, Inc., NASDAQ: MAT)今天宣布推出曾经点燃数代孩子们的挑战者精神并深受他们喜爱的风火轮品牌的进化版本Hot Wheels id。在这一创新的赛车游戏中，Hot Wheels id综合利用可唯一识别的汽车、智能比赛门户(Race ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

Hot Wheels has become a go-to toy car brand for over 50 years, but this month its miniature rides are getting a digital makeover. The company announced Hot Wheels id last week, ushering in a physical ...

Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The ...

For stats-obsessed kids, last year's release of Hot Wheels ID was a godsend. The NFC-based system let you scan your cars into the app to keep tabs on how fast and how far the cars in your collection ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

The Hot Wheels die-cast toy cars you grew up racing, collecting and crashing over jumps were great fun, but they just sat there. Now, 51 years after the first Hot Wheels debuted, Mattel is introducing ...

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars ...

I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...