Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Google updated its Google Tag Manager (GTM) conversion tag, changing how to configure user-provided data for Enhanced Conversions directly in the tag. Google launched a change to offer all advertisers ...

In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing tools but now Google may have changed their ...