Stop chasing LinkedIn followers. Treat connections as relationships. Target 25 dream clients. Track their content, understand their needs. Engage authentically, offer value in DMs & comments *without* ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business.

“I’m not looking to go viral,” says Sharon Obasi of her use of LinkedIn. “I’m looking just to be authentic, make connections and see how other people are approaching similar topics.” Obasi, a ...