Anybody who has ever practiced cold calls knows what resistance and avoidance mean and how they feel. But why don’t people want to be sold, though they love to buy? What behavioral patterns stop sales ...

Nooks cofounders Rohan Suri, Daniel Lee and Nikhil Cheerla (left to right) met at Stanford before deciding to start Nooks in 2020. As a director of sales development for a legal software company, Tony ...