Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

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“Send it,” said Kelsey, my fiancé. I pursed my lips. “It’s ready,” she said. I was writing an email, an article-submission pitch to Ginny Soskey, the former editor of the HubSpot Marketing Blog, one ...

Hypey copy is like a fine wine. It has great legs, a fine body, and a rich nose. Hype excites the emotions, stimulates the buying glands, and ultimately converts better than dull, drab, "only the ...

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you’re selling your product can turn leads into sales ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...