Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and Writesonic are transforming the way small-business owners produ ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on strategy and ...

Google is phasing out an Olympics ad for its AI-powered chatbot, Gemini, after receiving widespread criticism for showing a father using AI to help his daughter write a fan letter to her favorite ...

Maybe writing a heartfelt letter to your heroes isn’t supposed to be easy. Maybe writing a heartfelt letter to your heroes isn’t supposed to be easy. is a senior reporter and author of the Optimizer ...