Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

Have you ever had a sales rep pitch you a product based on the specs and the price? It is a frustrating experience. If you are a commercial leader and you have this approach on your team, you are not ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

A well-crafted value proposition details how your services will solve client’s problems and improve their financial situation, what benefits it will deliver, and why your target prospect should choose ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

When companies want to give back to their employees, leaders often think of things like free lunches and happy hours. While nobody’s going to turn down free food, my company’s internal employee ...

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