Elise Riker, a marketing professor at Arizona State University, shows off her winning contest entry for a state highway safety message displayed last fall. States are using more creative message to ...

Elise Riker, a marketing professor at Arizona State University, shows off her winning contest entry for a state highway safety message displayed last fall. States are using more creative message to ...

Those quirky electronic signs you see along the highway with funny messages about car safety aren't sticking around. The Federal Highway Administration has given states two years to change those signs ...

You may have heard that federal officials are cracking down on highway humor. Signs like “Seat belts are in, everybody’s wearing them” and “Don’t be a grinch, let them merge” are to be phased out by ...

Jun. 10—States have had their fun with highway safety messages, posting everything from Taylor Swift lyrics to discourage texting in Mississippi, to a "vibe check" — winking at Gen Z — to encourage ...

Minnesota is among many states across the country with creative signage, sharing messages across the state with its “Message Monday” campaign since 2016 A sign from the "Message Monday" traffic safety ...

Federal officials want states to “use good judgment” and avoid humorous highway signs that may confuse or distract drivers. State officials say witty signs “break through the noise.” By Michael ...

The transportation agency is posting safety reminders via its electronic signs, but the future of the campaign is up in the air. Many of the driver safety messages produced by the New Jersey ...

“Ho ho ho! Please drive slow!” If you enjoyed the puns and Jersey humor on the highway safety signs, it appears they’re here to stay. The signs first popped up along New Jersey roadways in 2022 and ...

But federal safety officials aren’t amused by states’ cheek. In recent years, they’ve begun to discourage what they view as overly creative messages, fearing that in trying to entertain drivers, ...

The Federal Highway Administration (FHWA) is cracking down on “humorous” digital signs that have been cracking smiles on drivers all across the US. The days an Ohio highway tells drivers to “slow down ...

Federal Highway Administration officials appear to be having a rethink on a plan to put an end to clever and funny highway safety messages. A pending revision of the Manual on Uniform Traffic Control ...