Facing an audience alone can be anxiety-producing. But copresenting with others brings its own set of challenges as well: from confusion to unclear roles. I once taught a class in which students were ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

An intelligent scientist taught me a fundamental rule of persuasion. I apply the rule to my keynote speeches and teach the concept to CEOs, entrepreneurs, and graduate-level students at Harvard. The ...

When you speak in front of an audience, you have about a minute to capture people's attention, establish credibility, orient them to a topic, and motivate them to listen, says Darlene Price, president ...