A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

When it comes to analyzing the performance of your website, there is a seemingly endless (well, at least a few hundred) list of factors to consider. Faced with so many analytics options, how do you ...

Many organizations use key performance indicators, or KPIs, to set goals and track the progress of their operations. For some organizations, the process of measuring data serves as an exercise in ...

The business world regularly uses key performance indicators, or KPIs, to track the performance and project the future success of a business organization. No standard list of KPIs exists that the ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

Applying KPIs (key performance indicators) to agency and unit leaders is no longer new, and the methods of application are ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...