“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...

‘The design classic is FedEx by Landor, but I’m sure that falls into the “I didn’t see it” category for the general public. The same goes for the elusive bear of Toblerone, or the A-Z in Amazon.

With regards to logo design, minimalism can be dubious to accomplish. On the off chance that executed despicably, the logo can seem to be excessively basic or exhausting. During the time spent ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...