The Starbucks Reward Program is getting a huge makeover this spring. Here's what Florida customers can expect with new tiered system ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members.

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

And in response to member feedback about Star expiration, Green level members will be able to keep Stars from expiring with ...

Both casinos offer Unity and Dynasty Rewards programs with tier credits, bonus spins and up to $1,000 in welcome bonuses for ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Albertsons will offer extended free trial periods of the Uber One membership program to the nearly 49 million members of both its paid and free loyalty programs. Uber One offers free delivery on food ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

From a new all-inclusive in the Caribbean to an elite status points and miles enthusiasts adore, these are the hotels and hotel loyalty programs that won TPG Awards this year.