There’s an excitement that comes from subscribing to a marketing automation tool. Sadly, it’s not going to last for long if you don’t know how to use it. The best approach is to see every tool as an ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand ...

Bonsai Marketing expands its AI-powered hyper-local platform to help Sonoma County businesses dominate local search and ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing automation has many advantages. But none of them are particularly easy to realise, not least because many marketers underestimate the upheaval required to make their MA systems do what they ...

Digitalization can be intimidating and daunting for several individuals. But the automation of new technologies enabled today unlocks performance at scale, improves efficiencies, and drives innovation ...