AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

Leaders in the Analytics market include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho. MIAMI, May 29, 2025 /PRNewswire/ -- In 2025, the marketing automation market has evolved, with ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

AI-powered marketing automation tools. AI agents move beyond basic chatbots and allow businesses to orchestrate complex workflows across platforms. Faster, smarter execution. AI agents speed up ...

Marketing automation technology has a foothold in the US, yet European marketers have so far been slower to explore its benefits. Claire Weekes investigates its future on the agenda of marketers on ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

With over 11 years’ experience in digital transformation, MarTech automation and AI, Punjabi has worked across Genpact, EY and WPP on global brand initiatives ...