While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Most organizations are neglecting at least one of the ...

LONDON — Imagination Technologies has separated the sales and marketing functions at its IP licensing and semiconductor products groups. As part of the reorganization, it has brought in Tony ...