RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

Marketo Inc., a maker of Internet-based marketing software, will make its first push into the Japanese market through a venture with Dentsu Inc., Asia’s biggest advertising company, and SunBridge Corp ...

Google Cloud has a substantial new business customer. Marketo, which sells business software used by corporate marketing professionals to target and reach prospective buyers, is moving from its own ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

SAN MATEO — Enterprise cloud software company Marketo will bring in nearly $85 million in an initial public offering of its stock, announcing Thursday evening that it is charging $13 a share for a ...

Marketo Inc., whose technology helps companies create and track online advertising campaigns, might be the next target in the biggest buying spree for Internet-based software makers since 2007.

First, the bad news: Marketo is still caught in the middle of a strategic pivot toward a future in which a larger portion of its revenue will come from bigger businesses than in the past. Last July, a ...

Shantanu Narayen Chairman, President and CEO of Adobe, at the 2018 Adobe Summit. (Photo by Jeff Bottari/Invision for Adobe/AP Images) Adobe has been selling software to consumer marketing teams for ...

The acquisition – which will combine Marketo's product and industry leadership with Vista's unique investment and operating model for high-growth SaaS companies - marks the next phase of growth for ...